While most people agree that having a presence at a trade show can be beneficial for businesses in practically all industries, it’s fair to say that a poorly designed trade show booth can do far more harm than good, especially at a high-profile show. At a trade show, your business is only as good as your booth, and if you don’t take the necessary time to design the perfect trade show booth, there’s no way your company will be able to measure up to the competition. Fortunately, designing a trade show booth doesn’t have to be difficult, so long as you take into consideration a few common design tips. Read More