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Preparing for a Trade Show

Tuesday, November 30, 2010 4:14:20 PM America/Los_Angeles

For many people, one of the most stressful aspects of setting up a booth at a trade show is the preparation process. Preparing for a trade show is often a lengthy, sometimes convoluted process and should involve a great amount of care and concentration. So long as you start planning early, however, the preparation process doesn’t have to be difficult. Planning is usually the best and easiest solution when it comes to alleviating the stress that often comes with trade shows and can mean the difference between a successful outing and a waste of time.

If the trade show you are attending is a first for you, it’s always a good idea to check out the history of the show. Size, attendance, location and other elements will all have a direct impact on the layout of your booth, which is why it’s important to know what you’re getting yourself into beforehand. After all, a booth that doesn’t fit the show around it will make your company look unprofessional, and nobody wants that to happen.

Much of the work you’ll be doing in preparation for a trade show will revolve around designing your display, and this is where a good amount of care truly pays off. The more professional your display looks, the more popular it will be amongst attendees, which can in turn mean great things for your business. Many businesses don’t put the right amount of effort into their displays, inevitably ending up in an unsuccessful and disappointing outcome. EVA Displays sells the pop up displays, banners, flooring and hardware you need in order to create a professional, cohesive booth. So as long as you implement a professional design, the combination is sure to be winning.

Marketing your booth is also extremely important if you wish to fair well amongst your competition. Whether you accomplish this through pre-show promotion, freebies, handouts or otherwise, a booth needs to be marketed if it is to attract peoples’ attention. Whoever decides to man the booth should be energetic, assertive and confident about your business and the products or services it offers. People will react well to someone who is passionate about what they do, which will serve to set your business apart from the competition.

Preparing for a trade show doesn’t have to be stressful, so long as you start early and go into it with a confident, positive attitude.

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Posted in News By Partners Admin

How to Succeed at a Trade Show

Monday, November 15, 2010 2:10:29 PM America/Los_Angeles

Each year when corporate season is right around the corner, businesses throughout the world start getting ready for trade shows. What many people don’t like to admit is that trade shows are often very stressful, competitive and straining on the individuals who work them. As a result, many businesses end up opting out of trade shows at the last minute because they are underprepared. This is a shame, as trade shows can be very beneficial. Succeeding at a trade show is not nearly as difficult as it may seem. So long as you make all the right moves, your trade show experience will be a sweeping success.

Much of the success you achieve at a trade show directly relates to two things – you, and your booth. While the design of your booth is crucially important, even the best of booths is useless if the person manning it fails to impress. Going into each and every trade show your company attends with a fresh, positive and energetic attitude is the only way to ensure that your time at the show is well spent. That said, it’s important not to come off as over-eager when manning a trade show booth, and while sales-oriented approaches can work, there is a fine line between being smooth and being irritating. So long as you act calm and positive, attendees will react well to you and your company.

Success at a trade show directly relates, of course, to the quality of your booth. If your booth looks as if it was cheaply thrown together in a matter of minutes, no one is going to take your company seriously. A professionally designed booth is a must, and usage of items such as pop up displays, banners and portable flooring can help to boost your booth from average to extraordinary. Combining a strong design with high quality hardware will almost always result in an attractive, functional trade show booth, and EVA Displays carries everything you need to take your booth to the next level. It’s also a good idea to give out promotional items at trade shows. As attendees formulate their opinions based upon how engaging a booth is, the more you can do to get their attention, the better.

Trade shows don’t have to be stressful. Succeeding at a trade show is more than possible, so long as you implement proper preparation, and you go into it with a calm, collected frame of mind.

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Posted in News By Partners Admin

Designing the Perfect Trade Show Booth

Thursday, November 4, 2010 6:30:22 PM America/Los_Angeles

While most people agree that having a presence at a trade show can be beneficial for businesses in practically all industries, it’s fair to say that a poorly designed trade show booth can do far more harm than good, especially at a high-profile show. At a trade show, your business is only as good as your booth, and if you don’t take the necessary time to design the perfect trade show booth, there’s no way your company will be able to measure up to the competition. Fortunately, designing a trade show booth doesn’t have to be difficult, so long as you take into consideration a few common design tips. Read More
Posted in News By Partners Admin

Welcome to EVADisplays Blog

Tuesday, October 12, 2010 8:55:27 AM America/Los_Angeles

Welcome to EVADisplays, this is a place where we will be sharing the latest news in the trade show industry as well as new product offerings we have. Read More
Posted in News By EVADisplays